Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising. The founder of the McDonald’s hamburger chain tells of his early business ventures and his success in developing a single restaurant in Illinois into an. A replica of Ray Kroc’s first McDonald’s franchise 14 April, is seen in The film is based on Kroc’s memoir Grinding It Out: The Making of.

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In the last years of the 20s, due in part to Prohibition, “America had become an ice cream society.

Grinding it out: the making of McDonald’s – Ray Kroc, Robert Anderson – Google Books

I was surprised to find that it was a rather engaging read. The ability to think ‘I can do this’ requires some amount of optimism, ambition, and ego. Don’t look for prose and beauty of life here.

I had vague ideas about Ray Kroc, none of i were accurate. Where this is no risk, there can be no pride in achievement and, consequently, no happiness. Feb 25, Leslie Krpc rated it really liked it. Kdoc even more interesting than Ray Kroc the business legend is Ray Kroc the man. Initially, he sold various items such as paper cups, milkshake mixers before coming in contact with McDonald brothers, who ran a small but popular fast food joint in California, at the age of That may have been what actually happened but it was nice to hear the other side.


After having read this book I can now say I have a better understanding of how a single idea with the right vision, dedication, motivation and belief can reach amazing heights. He’d manufacture the things, I’d handle the accounts receivable, and we’d split the profits.

I had a hard time putting it down, I liked grindign writing style and flow of the story. Surprised also because, b McDonald’s today represents so much that is questionable about the American diet.

I never did and I never will. Our slogan for McDonald’s operators is “In business for yourself, but not by yourself,” and it is one of the secrets of our success.

The only problem seemed to be how we would handle the deal keoc ourselves. His theory is that people should be educated to learn a trade so they are employable when they graduate from college and if they want advanced studies, they can go at night. Return to Book Page. In the early 20s, there was huge real estate boom in Florida.

I’m definitely glad I picked this one up! Weird milkshake machine manufacturing scams, the thrilling rise of the paper cut industry, etc. I am very impress May 27, Eleonora Pogorelova rated it it was amazing. Grindinh Kroc was a titan of business. You’ll never forget Ray Kroc. Is there a book out there that presents an alternate perspective on Ray Kroc?

Since we were not obliged to renew licenses, at the expiration of the licenses the company could wind up operating all of the stores. This meant, of course, that after ten years when our mortgages were paid off, we would have all the income from a store free and clear to the corporation.


Grinding It Out: The Making of McDonald’s

grindkng This was pre-Trump, and there’s another difference. I’ve been wooed by some of the finest universities in the land, but I tell them they will not get a cent from me unless they put in a trade school.

Ray KrocRobert Anderson. Throughout the course of his life, Kroc adapted his business sense into his girnding sense, and only those strong enough to endure his passion for business would remain in his life.

Grinding it Out : The Making of Mcdonalds

I kind of wish I had been able to try their fries back whe I’m not really sure how this book ended up in my to-read pile, but it was short and so I grabbed it for a recent plane trip. Other editions – View all Grinding It Out: Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them.

Not your typical self-made tycoon, Kroc was 52 when he met the McDonald brothers and opened his first franchise.